Shaping future leaders through meaningful connections and guided learning
Mentorship Program is a collaborative initiative between the International Advertising Association (IAA) and the Amsterdam School of International Business (AMSIB). The program is designed to bridge the gap between academic theory and professional practice by connecting high-potential AMSIB students with experienced and senior professionals from the IAA network.
The objective of the program is to support students in developing the skills, insights, and professional mindset needed for impactful careers in finance, marketing, and business. Through one-on-one mentorship, participants will gain career guidance, industry exposure, and valuable professional connections.
In addition to mentorship sessions, the program will also include company visits, like Google, offering participants the opportunity to experience real business environments and expand their professional network.
The program’s Introduction Event will take place on 16th February at 17:00 at the AMSIB campus. This is a great opportunity to meet your mentors and fellow mentees, listen to inspiring keynote speakers, and set expectations for your mentorship journey. We strongly encourage your attendance to fully benefit from this experience and kick-start the program on a positive note.
The International Advertising Association (IAA) is the world’s most influential network of marketing and marketing communications professionals. The organisation is committed to developing young talent in marketing communications and shaping the industry’s future leaders. IAA Benelux, through IAA Rising Leaders, supports emerging professionals and students by offering learning programs, mentorship, and networking opportunities, connecting them with experienced professionals and a global community dedicated to growth, innovation, and meaningful impact.
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Deadline for applications: February 9 2026, 23:59 CET
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Submit your application as a mentee, sharing your goals and areas of interest.
Our team carefully pairs mentors and mentees based on compatibility, goals, and professional backgrounds.
Begin your mentorship journey with the INTRODUCTION EVENT to set expectations and goals.
Engage in regular sessions, share insights, and work toward achieving your professional objectives.
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Alessandra Rossi
Associate Partner @Business Markers | Founder ARC | Fractional CSO | Growth Strategist | President IAA Benelux
Alessandra is the Founder of ARC (Alessandra Rossi Consultancy) and an Associate Partner at Business Markers.
She is also the President of the International Advertising Association Benelux Chapter and a dedicated mentor for individual entrepreneurs and high-potential talent. She is an experienced Business and Product Strategist with a focus on growth and innovation.Following a distinguished 20+ year career at Nielsen, in Account Management, Marketing, Product Leadership, and Global Product Strategy roles, she now specialises in bridging the gap between ambitious vision and practical execution.She provides high-level executive support on successful execution of the strategy, maintaining the connection between the execution and the vision and keeping people at the centre.She guides organisations through complex business transformations whether they are following organic growth or M&As, and market expansions.Her approach makes the "impossible" actionable by fostering cultures of curiosity and collaboration and a growth mindset.With a truly international background—having lived and worked in Italy, the UK, and the Netherlands—Alessandra possesses a natural cultural agility and a global mindset.
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Mira AbouJaoude
Digital Marketing Strategist | Performance Marketing Consultant | e-commerce & Data Measurement | Passionate About Mentoring & Educating | Co-Ex Director IAA
Mira AbouJaoude is a digital marketing strategist with more than 12 years of experience working in international companies across Europe, the Middle East, and Africa. With a background in online marketing she has helped brands scale their digital presence, improve media performance, and drive significant revenue growth through data-driven strategy and full-funnel optimization
Mira currently serves as Executive Director at the International Advertising Assciation-IAA- BeNeLux and leads the Rising Leaders Program, where she develops initiatives that empower young professionals and strengthen collaboration between industry and academia. She is deeply committed to mentoring and community-building within the marketing field.
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Ashkan Roshanayi
Founder & CEO | Simplifying Data & Demystifying AI for Businesses
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